The path to better quality-lead gathering and nurturing

The job of finding leads is done in many methods that generate a varying amount of success. This stays acceptable until the job becomes one of finding quality leads. A quality lead is one which has more urgency and seriousness about wer products or services and sports a higher probability of conversion. Finding those is trickier, needing more effort.

If generating […]

By |October 26th, 2017|Business Development & Sales|0 Comments

Why Storytelling Is Important For Businesses

The one commonality most of us share is that we love to hear interesting stories. It begins at an early age when we start reading stories in our school textbooks and also get to hear them from our parents and family members. We continue to read and hear new stories all throughout our lives and these contribute significantly to forming […]

By |October 4th, 2017|Business Development & Sales|0 Comments

The response rate is the only metric that matters with cold emails

The only thing I actually care about while writing a cold email is the response rate, because click through rates or open rates do not tell me how annoyed people are; it doesn’t tell me if they are ever going to buy from me. But, if they respond or have a positive conversation then that’s when I know something.

Let us […]

By |September 29th, 2017|Business Development & Sales|0 Comments

Top 10 Useful Techniques to Improve Email Click-Through Rate (CTR)

To ensure success of email marketing campaigns, it’s important to take measures to improve the Open Rate and the Click-through Rate (CTR). While the Open Rate is usually in the range of 10-30 percent, the Click-through Rate is in the range of 1-5 percent. Both of these are important, but Click-through Rate carries more weight, as it indicates customers’ interest […]

By |September 28th, 2017|Marketing|0 Comments

How to Write Effective Product Descriptions That Boost Sales

Product descriptions can play an important role in persuading buyers to finalize their purchase decision. However, merely describing the product features and functionalities may not be enough. To be effective, product descriptions need to be intelligently written, taking great care about the selection of words and keeping it crisp and concise. If you are looking for product descriptions that really […]

By |September 22nd, 2017|Marketing|0 Comments

How to Best Use Interactive Native Content to Market Your Brand

Interactive native content can be effectively utilized for a wide variety of marketing related tasks such as brand awareness, rebranding, informational campaigns, cross-channel initiatives, etc. When used in the right manner, it can contribute significantly towards improving a brand’s overall visibility among the target audience.

However, many a times, it has been noticed that such content tends to lose its popularity […]

By |September 21st, 2017|Marketing|1 Comment

Characteristics of a Great Salesperson

Anyone can start a career as a salesperson, but whether or not they will survive will depend on how good they are in the art of selling. Getting into a sales job may be easy, but staying in the job is an entirely different ball game. Moreover, selling is something that cannot be learnt quickly. It takes several years of […]

By |September 14th, 2017|Business Development & Sales|2 Comments

6 Science-Backed Tips for Making Better Sales Calls

Is there an effective way to make sales calls? Do top sales reps know the secret of making winning sales calls or is it just pure luck? Well, it’s difficult to tell actually and it’s possible that multiple factors may be responsible for scoring a win through a sales call. Recent research studies have revealed that handling sales calls in […]

By |September 7th, 2017|Business Development & Sales|1 Comment

Achieving Immersive Employee Engagement with Culture, Technology and Data

It’s common knowledge that effective employee engagement is the key to the success of any organization. When employees are properly cared for, they are likely to be motivated, stay focused, work hard and align their goals with that of the organization. Recent research studies have revealed that employee engagement initiatives directly impact revenue growth. This provides all the more reasons […]

By |September 5th, 2017|Technology|0 Comments

Best Practices for Email Newsletter – What Marketers Need to Know

Every time a marketing team meets to discuss the marketing strategy, someone would usually raise their hand and make suggestions about launching an email newsletter. The proposal may even be accepted, but the big question that marketers face is whether the email newsletter would have any real impact on the target audience. Well, it may or may not work as […]

By |August 31st, 2017|Technology|0 Comments